Of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones and 91% of all adults have a smartphone. Apple sold 9 million iPhone 5S & 5C’s during the first weekend of availability.
Android & iPhone Stats – Over 500,000,000 Android phones have been activated Over 300,000,000 iPhones have been activated. Android owns 52% of the U.S. smartphone market iPhone owns 39.9% of the U.S. smartphone market 8.1% 39.9% 52% Android iPhone Other
Why Mobile? – 94% of smartphone users look for local information on their phone, and 90% take action as a result. 67% say that they’re more likely to buy a product or service from a mobile-friendly site. 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business. 48% feel frustrated and annoyed when they get to a site that’s not mobile-friendly. 36% said they felt like they’ve wasted their time by visiting those sites. 2016 YOU MUST BE MOBILE or Google penalizes your SEO.
Social Media Influence – Approximately 46% of social media users access their social media accounts through mobile devices. 80% of smartphone users visit social networks. 55% visit at least once a day.
Consumers and Mobile – “The consumer mobile experience has taught mobile workers to expect, even demand, access to information and applications from anywhere using mobile devices,” said Mark Levitt, director of business cloud strategies at Strategy Analytics.
Workers and Mobile – “Mobile workers have moved beyond just mobile email and messaging to include other collaboration apps such as conferencing, productivity apps such as content authoring, and business process apps such as CRM and even ERP.” Strategy Analytics
Businesses and Mobile – “The business imperative for workers to be productive while on the way to, from and at customer and other remote work sites is driving the rapid mobilization of business apps.” – Strategy Analytics
The Advantage of Being Flexible – Mobile technology is one of the biggest advantages open to small businesses looking to gain an edge over large enterprises, and mobile apps are at the forefront of this trend. Small businesses, with their ability to be flexible, are poised to be the big winners, here.
Advantages of Mobile – Employees can quickly share information and make decisions no matter where they are. Business partners, suppliers, and distributors can connect to your company through custom apps that are surprisingly easy to build. Customized mobile app solutions can help your business explore new opportunities while the companies are still trying to schedule meetings to discuss what a mobile app is.
Embrace the Technology – The growth of mobile is great for small businesses, but they need to embrace the technology and expand further. They need to develop QR codes, mobile websites, and mobile apps for their customers.
Reasons Smalls Businesses Can’t Ignore Mobile – Connect with Customers Anywhere. Having a native mobile app or mobile website allows a small business to connect with customers at any time. Whenever customers want to interact with your business, they can. Fewer barriers there are to interaction, the higher your sales will go.
Drive customers to the store and keep them there. 70% of people contact a business after a search on their mobile device. If your business’s mobile site appears among search results and is easy to browse, chances are good that you’ll be getting more store traffic and leads from it. If not, you may be somewhat invisible to customers that are out and about.
Increase Productivity – Apps that allow your employees to navigate, communicate, check inventory, and manage workflow can all make your business run more smoothly and efficiently. Mobile apps can offer a quick way to enter data, take purchases, and accomplish other simple tasks.
A company that allows users to order takeout food delivery from local restaurants saw a 25% increase to all transactions after they released their mobile app. Order Takeout “Seamlessly” on iPad
Links to social Networks – Customers can link to your social media pages. Increase Facebook fans. Increase Twitter followers. Approximately 80% of social media users access their accounts through mobile devices.
Loyalty Coupons and GPS coupons – When at your location, customers can ‘check in’ and receive bonuses. QR code coupons used to replace stamp cards. Increase customer loyalty! 28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a loyalty reward card for them. (Total Research Corp & Custom Marketing Corp’s Loyalty Monitor Study)
Push Notifications – Update your customers instantly with special offers, updates, happy hours. Push notifications break the barrier between you and your customers. Included completely FREE. Compare to SMS texting plans on average cost $200/month. Imagine you own a bakery, and you have to sell inventory or throw it away. Wouldn’t it be great if you could offer 50% off to reclaim cost with the push of a button to alert your existing customers? YES!