About SweetSoaps Media

The SweetSoaps Media Story


Ellen, founder of  Sweet Soaps LLC, created unique soap and candles for the craft and gift industry. Ellen turned her handcrafting business into a product licensing company in 2011. These licensed product designs are now marketed via some of America’s largest retail chains. The 7 years of using Social Media to grow her soap company led her to create Sweet Soaps Media LLC, where she creates content, manages, and consults other companies to grow their businesses.

Cagnassola’s ability to generate media interest for herself have landed her media coverage. Television placement on MSNBC “Your Business”, The Verizon Channel “Push Pause”, Daytime TV, NBC, CBS, and The Ellen Degeneres Show.

Print publications that have also done features on Ellen are Woman’s Day, Real Simple, Entrepreneur, Promo, Huffingtonpost.com, marlothomas.com, AOL.com, The Newark Star Ledger, Patch.com, Foxnews.com, Trendhunter.com (1 of 33 most creative candles),CBS.com, Bride and Groom , American Express Executive Travel, and Celebrity Parents Magazine.

Sweet Soaps has designed and manufactured for the following well known branded companies; Neiman Marcus Catalog, Horchow Catalog, Solutions Catalog, Nike, and Warner Brothers Studios.

Ellen has also marketed her products into the hands of celebrities such as Howard Stern, Harry Connick Jr., Kevin Gillespie of  Top Chef, cast and crew of Two and a Half Men (2005), and Ellen Degeneres.

Sweet Soaps made headline news in 2010 for marketing Santa’s Coal Soap and becoming the #2 product on Amazon.com in the beauty category.

2011 to the Present

Social Media Consultant at the Small Business Development Center at Kean University, serving Union County, grant funded in part by the US-SBA. If you live in Union County, New Jersey and you own a small business you may qualify for no cost business consulting/mentoring (including social media). Please fill out the form on this page NJSBDC, or e-mail the center at SBDC@Kean.edu.

SweetSoaps Media has years of marketing strategy, branding and innovation.

Tell us your problems and we will craft your strategy.

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